Over the years, Beer companies have attempted to improve your drinking experience with several half-assed “improvements” to their cans and bottles; and while wide-mouthed cans and cold-activated logos are nice, they don’t exactly scream “CONSUME ME AND ONLY ME FOR THEREST OF YOUR PATHETIC LIFE.” As such, I propose these actual alcoholic innovations to make drinking beer even more fun than it already was.
You have to believe it. Otherwise, you couldn’t possibly explain the beauty of the cherry blossoms. I was restless, lately, because I couldn’t believe in this beauty. But I have now finally understood: dead bodies are buried under the cherry trees. You have to believe it.”
– Motojirō Kajii, opening of “Under the Cherry Trees” (a popular Japanese quote, especially the first sentence) via tamjpn